I was looking for a lost email yesterday when I stumbled upon an online introduction I made in August of 2006. I chuckled while reading it – in it I state:
“Given my conversations with each of you, I think the two of you would benefit from knowing one another. Consider yourselves introduced. Would love to hear how it turns out.”
Fast forward three and a half years and I find myself in the midst of re-branding their co-founded company, Innovalyst.
I wish I could say all my connections end up in such a lucrative way – both financially and personally – as my relationship with these two individuals has grown and flourished over the years.
But alas, being a “connector” as defined by Gladwell in his Tipping Point book has not always proved so. Case in point, a couple of years back I had a client who provides a shipping software solution for 3PLs, shippers, brokers and carriers. We had a great working relationship and to this day I can call on Geoff to be a reference on my behalf – or at least I hope so, after this blog. Well, at some point I met someone over coffee who gave me a sixth-sense type feeling and within days of that coffee I sent one of my ‘Consider yourselves introduced’ emails to both of them.
Fast forward again – this time about a year or so and my coffee networking buddy became Geoff’s CMO (Chief Marketing Officer) and within his first week had the pleasure of firing me. Ouch. Not personal – but not fun.
I can’t stop connecting people – it would be like asking me to stop eating Oreo’s dunked in milk. It doesn’t even seem to be a frontal lobe activity anymore – sometimes I just know two people need to meet. The real question is can you monetize your gift or is it a loss leader – so to speak?
If Hugh and Paul had not met would there be an Innovalyst? And, even though Les fired me and I have not subsequently seen revenue from Transite – is it money in the karmic bank so to speak?
Or as my friend Janet, reminded me just now on the phone – sometimes you’re the windshield; sometimes you’re the bug.
Like a moth to a flame – my hopes are you will rush right out and get SMACKED, weekly. www.marketingsmack.wordpress.com
As an aside: My friend Janet is the President of KJAS, parent company of Ethical Advocate, who also has developed a long-term business relationship via one of my connections. See, I told you I can’t stop.