The Box of Chocolates – Four steps to building a network with the ‘right’ people

My last blog about the life of a ‘Connector’ prompted some great discussions amongst my LinkedIn groups and raised a good question/point.  Everyone seems to agree that it is more important to know the ‘right’ people rather than ‘a lot’ of people.  The mystery seems to lie in how do you go about identifying, meeting, developing and nurturing a networking relationship with them?

To quote a classic movie icon – “Life is a box of chocolates, you never know what you’re gonna get.”
gold_box_lg_green

That being said, you can choose the drug store Whitman Sampler OR Swiss-made, The Ecstasy of Gold from DeLafée.  But, how do you even get to the point where the box in front of you is certainly filled with quality, unique, compelling – worth the calories – chocolate?

Ready for the answer?

It’s not universal, some people can and do get around the natural order of things, but the reality is that for most it STARTS with the Whitman Sampler and evolves into Ecstasy.

I’ll be more specific – what follows here is my suggested path to the ‘gold’.

  1. Gather – At the beginning of your networking career you will be served well by meeting a lot of people.  And, this is by no means an easy feat.  When I say ‘meet’ I mean – schedule time, have coffee, ask questions – professional and personal. Get to know the person, make a point to keep in touch and add value.
  2. Research – LinkedIn is a fantastic tool by which to sample the goods.  You can tell a great deal about someone by their profile and better yet, by their recommendations should they have them.  If you’ve done #1 for a while and well, you’ll be lucky enough to know someone who knows the individual you are interested in and can get an introduction.
  3. Leverage – As you keep in touch with your growing network remind those that you find impressive that you are always open to meeting interesting and compelling people.  Never sell your services during these opportunities – you’ll have a higher likelihood of getting that coveted introduction.
  4. Reciprocate – You start to get requests – if you’ve done your groundwork, consistently and have added value along the way the phone will ring.  The word will get around that you are someone worth knowing – worth the investment. I firmly believe the greatest gift we give one another is our time – make it worthwhile; for both of you.

As you stumble-upon high quality people, they will in turn suggest others  – let’s face it, good people know good people.  Before you know it your network will resemble The Ecstasy box of chocolates where you know no matter which one you choose you’ll be certain of the quality.

Hoping this week’s MarketingSmack’s filling is rich and worthy of your time.  www.marketingsmack.wordpress.com

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