This past week I read one of 13 of my required books for my upcoming TaeKwonDo black belt test. I purposefully chose the shortest one with the biggest type to give myself a quick, albeit false sense, of accomplishment.
Zen in the Martial Arts. I know, it may sound boring to most of you, but this innocuous little book is chock-full of pearls of wisdom. Wisdom applied to how one should be on ‘the mat’, as we martial artists like to say…but, also, and more importantly, how to be on the mat of business and life.
While several of these Zen principles hit home to me personally, in my training as well as my role as a mother and yes, as a professional, the one that seems almost counterintuitive, Know Your Limits, struck me.
The premise is that in order to learn and grow, as a person or as an organization, you must be ready to accept your limitations. “You must accept the fact that you are capable in some directions and limited in others, and you must develop your capabilities.” We all call this ‘playing to your strengths’.
But how do you do this? How do you figure out the best way to communicate and market your company to your constituents?
Here are Summit Strategy Partners’ top five tips to begin this quest. It is not all-inclusive and you if want a more detailed, tailored answer we’re happy to help (the shameless plug part).
- Who are you? If you haven’t visited your positioning and messaging in over a year, do so now.
- Trust an outside expert to guide you through the process. This leaves you to do what you do best—run your business—and it keeps emotion out of it.
- Get your executive team to rally behind the effort. If they don’t appreciate and champion the project, it is doomed to fail.
- Study your competition. Knowing their limits and how they are positioned will help you in developing your Disruptive ConversationTM.
- Ask your customers and partners tough questions. Find out what it is you’re not doing well. This is the key to getting better. (But engage an outside expert to ask those questions. Your customers and partners will find it hard to tell you directly.)
Tell us how it works out for you. Add to our list. Tell us your yen for zen. And, of course, have a heapin’ helpin’ of Marketingsmack! at www.marketingsmack.wordpress.com. Or, visit us at: www.summitstrategypartners.com